Successful Placement from PiR’s Interim Practice: Interim Marketing Manager

Job Title: Interim Marketing Manager

Client Profile:

CNS Specialist London based Pharma company; engaged in the introduction of innovative medicines that improve people’s health and wellbeing; specifically focused on Psychiatry and Neurology including mental health; working on areas of high unmet medical need which require specialised drug development.

Role Requirements:

 

  • To plan, commission and utilise market research to support the development of brand marketing programmes and materials.
  • To carefully plan to maximise insights and monitor impact of activities that will be critical
  • Build and deliver effective implementation of promotional campaigns from inception to completion
  • Evaluate competitor activities and provide market analysis, identifying key trends and major drivers and leveraging opportunities that will impact product performance
  • Plan, monitor and control promotional expenditure, etc. within product area, re-allocating expenditure where necessary to meet budgetary targets. Ensure vendors are well managed and services are delivered to spec and on budget.
  • Take full responsibility for all vendor and agency briefings, to ensure that they are within SOPs and compliant with all SPE processed and procedures

Role Scope:

Project focussed with a lot of ‘business as usual’ routine tasks to undertake which include regulatory, certifications and compliance. It is working in a highly regulated ABPI environment managing campaigns compliantly, managing team members, whilst also demonstrating imagination and creativity.

Outcome:

From the shortlist of three candidates, one was selected for their experience, successes and cultural fit. Three months in excellent progress is being made on the UK launch project.

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