Novartis was announced the first winner of digital pharmaceutical company of the year at last night’s PM Society Digital Media Awards in London.
Novartis beat off stiff competition from Bayer, Boehringer, Ingelheim, Roche, GSK and Sanofi to take this debut award. The prize was based on an assessment of; social media presence, website quality, digital tools and other digital initiatives. This award follows from the previous year when they won four awards, which included, integrated multichannel campaign and digital patient communications programme.
It was also a great night for Shire as they took home two gold awards for their work with McCann Manchester. Shire who were partners of the event, picked up best healthcare professional website for the ADHD resource Full Attention UK and best corporate communications for the Elvanse Playbook app.
The World Hepatitis Alliance and Red Door Communications also picked up two gold awards with prizes for their Know It. Confront It campaign to raise awareness of hepatitis in the integrated multichannel campaign and social media categories.
Companies that won gold in the other categories included Rosemount Pharmaceuticals, AstraZeneca, Roche, SPMSD, Actavis+Warner Chilcott, Novo Nordisk, Takeda, Galderma and Bayer Healthcare.
In the individual awards, digital pioneer went to Adam Boucher of Novo Nordisk. He works n medical education at the company in the UK and played a major role in Novo’s Decisions in Time, which was a series of workshops that brought patient case studies to life.
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